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Connecting Norway to Canada




Industry/Market of origin:   Timber kit buildings / Norway

Product/Service:   Company offers authentic Scandinavian designed houses, barns and accessories for self build projects.

Market Situation:   Copernicus evaluated the Canadian market entry opportunity for the company. The building and remodelling boom in Canada revealed a market niche for the company and its unique product offerings.

Objective:   Introduce the company's product to Canada in a stylish manner which communicates authenticity and originality of use for residential and commercial applications.

Strategy:   Create a web site featuring impactful graphic displays and detailed product information that reflected the company’s Scandinavian origins.

Develop a marketing, advertising, and communications effort to generate interest among the target audiences (contractors, architects, interior designers, real estate developers and consumers) and direct them to the web site.

Implementation:   Copernicus executed a targeted trade and consumer advertising campaign supported by public relations to create awareness and direct the audience(s) to the web site and generate inquiries.

Results:   The marketing campaign generated thousands of hits on the web site and generated a quality data base of 100+ Canadian contractors, architects, interior designers, real estate developers and consumers.

In addition to Canadian editorial coverage, our public relations efforts resulted various European publications covering the Company's Canadian market entry which was valued at over $25,000 in media coverage.





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