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Connecting South Africa to UK




Germiston is a South African based furniture manufacturer who wished to enter the UK market in 2006. Their unique designs, use of indigenous materials and short lead times had led them to believe that finding a UK distribution network would be simple.

In reality it was anything but after 2 years, thousands of air miles, the cost of not one but two exhibitions, the company turned to Copernicus.


Within 3 months owner Petyr Beyer was back in the UK to discuss UK and Ireland distribution with two multiple retailers, and has since gone on to partner further with one of the retailers as they have entered the Dutch market, once again with the assistance of Copernicus.

Petyr commented “We could have saved ourselves time and money if we had used the connecting market service that Copernicus offer in the first place. The interim key account manager support we first offered to our new distributors helped to consolidate our initial sales, and we have since gone on to employ someone full time in the UK as the business levels justify the investment. For anyone contemplating entering new markets there are free services like the government support, and there are business services with a real understanding of what is required. In Copernicus we found an organisation that knows what the demands of international business are and how to deliver results”.






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