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Quick Links
Sales & Marketing
- Would you like to have a sales & marketing professional in your business but can’t justify the additional cost so you just do it yourself, build it in to someone else’s job or don’t do it at all?
- Would you like new ideas and improved routes to market that can bring in additional revenue?
- Would you like to outperform your competitors, improve your image in the market place and not waste a single penny of your marketing expenditure?
Copernicus is ideally positioned to work with you to develop a best practice sales & marketing strategy for your business that is:-
- Affordable
- Practical
- Measurable
- Can be implemented
- You can see a payback from it
Being completely independent and unbiased we are well placed to assess your current strategy, challenge it, suggest how you can improve it and set about guiding you forwards.
We benchmark you with your competitors, and your suppliers with your competitors suppliers. Your people, systems and structure all come in to the equation. We deliver back to you a customer focused sales & marketing team aligned with your strategic goals and long term Vision.
We give you access to proven skills and strategies that we have used to grow clients business by 50-250%. They're powerful, leading edge and when we implement them together, they may well change the course of your business life.
But it takes more than Copernicus strategies to create the business you visualize in the future.
These days it's its tough out there. As if it's not hard enough to attract and keep customers - there are a whole band of people eager to get your money, who are only too willing to take your money and spend it on your behalf in the name of ‘marketing’.
What you get from Copernicus may not always be politically correct, but it will save you time, money and generate new opportunities for you. Straight talking offends a few people but your financial success and quality of life are too important to be diplomatic about. If you want a consultancy to tip-toe around your internal sacred idols we are not right for you.
Lets start by setting out some of the ways you can be enticed to waste money.
'You have to Advertise to survive.'
This is the myth (lie) that drains millions out of the bank accounts of countless small business owners and sends that cash directly into the bank accounts of the big publishers. Fact. Most small business advertising does not work. That doesn't mean you should never do it. Copernicus will ensure that what you do, you do it brilliantly. It does mean that you should never, ever feel pressured to advertise. You should also be aware that there are at least ten other Marketing approaches we would use first before going anywhere near traditional Advertising. Above all, if you're not certain that your advertising is working, stop it.
'The most important element of Internet success is a wonderfully designed website.'
Just not true. Have you looked at Google's homepage recently? I can give you countless examples of average designed websites that out perform more expensive, professional sites by a factor of ten. Some of my own web pages leave something to be desired but we strike a chord with our market, the under pressure, under resourced SME. The internet is an information tool. It's not a beauty contest.
'The Customer is always right and all customers should be treated the same.'
Whoever wrote that book was almost certainly a lecturer on business affairs. They certainly did not have their own successful business. Yes, you should treat all your customers wonderfully. No they are not all the same and they're certainly not always right. If you don't treat your top 20% of customers very differently to the other 80%, you are losing a fortune.
'As a search engine optimisation company, we can't guarantee your results, so we can only be paid a flat fee, regardless of our results.'
This group of individuals come close to the advertising sales people in creating a very strong desire in me to want to break my golf clubs on someone (obviously that would be against our Copernicus Commitments so I have the utmost of control). Google operates on a mathematical algorithm. Search engine 'experts' are supposed to understand enough of that algorithm to do things to get you high up on the search engines. They can't guarantee a specific position but if they're not willing to guarantee the first five or six listings, run a mile.
'If I increase my prices or charge what I deserve, I'll lose customers.'
One of the key things that Copernicus will achieve for you is your ability and willingness to be able to charge the prices that you deserve. There are numerous ways to do this without losing business. For now, please understand that the majority of people do not buy on price, even if they tell you they do. It's a huge myth and once you really understand this, it can play a big part in opening the doors to financial success.
To open that door wider and get some help guiding your business to sales & marketing success…
info@copernicus-consulting.com