For international trade promotion agencies
build the bridge from your booth to your business plan,
differentiate and build your brand, without ever making an exhibition of yourself
Clarify and quantify your live marketing objectives
calculate how many visitors you need to engage to deliver your objectives
Develop a winning prospect engagement process
Select the right people to perform the 4 key tasks on your stand
Upskill & inspire your team to understand & deliver high performance exhibiting
Create a compelling reason for qualified prospects to want to see you again
Gather real time market intelligence from your industry peers and competitors
Measure and justify your anticipated return on investment and return on objectives
The Hi-Performance Exhibiting Masterclass educates exhibitors. It introduces them to a proven process to maximise their return on investment at your events.
Usually delivered around two to three months prior to your event, the Masterclass aligns the expectations of your exhibitors, delivers powerful insights - to give them the greatest possible opportunity to win serious amounts of new business from your delegates and visitors.
It addresses the three key elements for successful exhibiting, having a strategy, delivering a cohesive stand experience and employing the right staff. It elaborates on the three key ingredients – engage, entertain and educate.
And most importantly it presents the truth about the numbers of visitors and prospects that have to be approached
What you will receive
Another opportunity to ‘close’ uncommitted prospects.
The opportunity to introduce your other marketing tools to your clients.
Education for your exhibitors, illustrated with real time case histories.
What it includes
Strategy: addressing your exhibitors strategy to grow their organisation, set objectives, align their messaging, gather market intelligence
Stand: delivering impact and memorability; creating a consistent visitors journey; engaging, entertaining and educating prospects; giving prospects a compelling reason to see them again.
Staff: Identifying the four key roles to be performed, casting the right personnel; creating an engagement strategy; generating energy and maintaining discipline.