Mystery Shopper
Expert Market Intelligence
The Copernicus mystery shopping expertise can be used in a wide range of sectors helping to assess your staff training programmes and the degree to which your operational strategy decisions are being implemented at the customer interface level. Considered mystery shop research to provides a consistent, independent barometer of sales/marketing initiatives or as a measure of the overall customer experience. It is a tried and tested research method that can provide objective feedback across many of a company’s key support functions including, physical store visits, contact centres and online channels.
Areas of expertise
Your customers interact with your business in many different ways which is why our services adapt to reflect your business model and KPI’s. Our research is able to include standard mystery shop visits to physical locations, video mystery shopping, call centre research, online mystery shopping services or a combination of all of these
Data is collated and delivered in a readily digestible format direct to your inbox or via a shared on-line platform which allows for fully customisable reporting and tiered access for senior management, customer experience managers and insight teams.
Our mystery shopping reports are rich in detail and can be used to tell the story of your business from the perspective of your customers and your customer facing personnel. We gather data which is relevant, measurable and actionable, bringing a new insight to your management information reports.
In over 15 years we have worked on behalf of clients in virtually every significant industry sector including not-for-profit organisations.
Mystery Shopping can be used to address a number of business issues that you may be facing: A few recent project examples illustrate the range of what is possible:
We have been gamblers, scientists, service engineers, drivers, students, different nationalities, beauticians, plumbers, dentists, holidaymakers and every type of small business you can imagine. We have created electrical faults that need an electrician, minor roofing problems to gauge how honest a roofing contractor is. We have even cheated in exams (to check the invigilators are alert), parked on double yellow lines (to test the council’s parking wardens), shoplifted (to check the security systems) and gone for a massage. We have been under-age and pregnant, on parole and jobless, partially deaf or with a speech impediment, teenagers, pensioners and disabled. If you have a requirement to test your business, or your competitors, please contact us today. You never know what you may find (but find it before your customers do!).
Areas of expertise
- Retail
- Hospitality, hotels, leisure & restaurants
- Fast food
- Convenience stores, forecourts and supermarkets
- E-commerce, on-line & call centres
- Financial Services
- Estate agents & property developers
- Automotive
Your customers interact with your business in many different ways which is why our services adapt to reflect your business model and KPI’s. Our research is able to include standard mystery shop visits to physical locations, video mystery shopping, call centre research, online mystery shopping services or a combination of all of these
Data is collated and delivered in a readily digestible format direct to your inbox or via a shared on-line platform which allows for fully customisable reporting and tiered access for senior management, customer experience managers and insight teams.
Our mystery shopping reports are rich in detail and can be used to tell the story of your business from the perspective of your customers and your customer facing personnel. We gather data which is relevant, measurable and actionable, bringing a new insight to your management information reports.
In over 15 years we have worked on behalf of clients in virtually every significant industry sector including not-for-profit organisations.
Mystery Shopping can be used to address a number of business issues that you may be facing: A few recent project examples illustrate the range of what is possible:
- A franchisor wishing to ensure your franchisees maintain brand values and systems
- A retailer who is concerned about customer service quality
- A charity who want to know how donors are treated
- A financial services company ensuring advisors comply with regulations
- A government department wishing to assess response times to enquiries or complaints
- Any business wanting to know how their competitors respond to enquiries
- A hotel who wants to monitor staff performance
We have been gamblers, scientists, service engineers, drivers, students, different nationalities, beauticians, plumbers, dentists, holidaymakers and every type of small business you can imagine. We have created electrical faults that need an electrician, minor roofing problems to gauge how honest a roofing contractor is. We have even cheated in exams (to check the invigilators are alert), parked on double yellow lines (to test the council’s parking wardens), shoplifted (to check the security systems) and gone for a massage. We have been under-age and pregnant, on parole and jobless, partially deaf or with a speech impediment, teenagers, pensioners and disabled. If you have a requirement to test your business, or your competitors, please contact us today. You never know what you may find (but find it before your customers do!).
Copernicus is a member of the Market Research Society. Your assurance of the highest professional research and reporting standards.