As part of the export planning process and creation of the appropriate strategy for the market, it is essential to identify the key success factors which will differentiate you from competitors already established in the target market.
The knowledge we often take for granted in the home market requires a great deal of resources to create a knowledge base that is relevant to your specific company when it comes to targeting a new market. With our network, we have access to valuable information and knowledge via desk and field research, that we are able to collate, evaluate and present to our clients to enable them to make an informed, fact-based decision.
Market research, together with in-market representation, is all part of the preparation That Copernicus can provide for a market entry. In order to obtain the best possible foundation for decision making, various indicators are analyzed:
Market size, competitors, country risk, entry barriers, costs for acting in this market, geographical and cultural distance, accessibility of distribution channels, public aids, special knowledge of the country and current opportunities.
Copernicus Consulting Group is represented in multiple markets, and able to help you with local knowledge, local introductions and sound international business practice. Contact us today to explore how we can help you and your business.