Market Research that really worksCopernicus Consulting Group are members of the Market Research Society and can provide you with a variety of Research Methodologies.
Surveys With concise and straightforward questionnaires, we can analyze a sample group that represents your target market. The larger the sample, the more reliable the results will be. In-depth Interviews In-depth interviews are one-on-one conversations between an experienced interviewer and a qualified respondent. Interviews are an excellent tool to use when there is concern about whether a focus-group setting is appropriate or even geographically feasible. They can be completed at a central location or by telephone and are used in both consumer and business research situations. They can also be used internally within an organization to understand key issues and challenges Copernicus Consulting Group often conducts in-depth interviews with respondents. It allows our skilled research specialists to be face-to-face to probe in-depth and gain insight. These interviews are also useful for sensitive questions. CATI Telephone surveys Telephone interviews comprise a large part of our market research practice. We conduct CATI telephone interviews in multiple languages. Our projects range from small-scale ad hoc projects to large-scale tracking projects. We employ strict validation procedures, validating a minimum of 10 percent of all interviews, with high-quality supervision standards. Focus Groups For situations in which the interaction of a larger group of respondents is desirable, focus groups provide the ideal tool. Focus groups are conducted with all types of respondents for all types of topics. An important element of the focus group is ensuring that the correct respondents are in the correct mix. In addition to the focus group discussion, respondents can be asked to complete interactive or paper surveys to add depth to the data provided. Cross Border or Multiple Market Research With representation in over 40 international markets you can rely on Copernicus to provide you with consistent multi-market data and reports in concise and easy to interpret reporting formats. |
Copernicus is a member of the Market Research Society. Your assurance of the highest professional research and reporting standards.
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