Mystery Shopping data is particularly useful when seen in relative terms – a chain of outlets or branches in which the scores on a matrix of service key performance indicators that ranges from 98% to the weakest at 24% gives everyone a good idea of where they are relative to their peer group.
Many organisations use benchmarking to compare themselves with other similar organisations – or even dissimilar ones who share similar challenges.
Why Should I Benchmark
If you don’t know what the standard is you cannot compare yourself against it. If a customer asks “What is the MTBF on your gadget?” it is not enough to know that your Mean Time Between Failures is 120 hours on your standard gadget and 150 for your gadget-plus model.
You also have to know where your competitors stand. If the company against whom you are competing for this order has an MTBF of 100 hours you are probably okay. However, if their MTBF is 10,000 hours who do you think will get the order?
What can I Benchmark?
Most of the early work in the area of benchmarking was done in manufacturing, such as the example above. Today benchmarking is a management tool that is being applied almost anywhere, from customer service to sales effort and technique.
Once we decide what to benchmark, and how to measure it, the challenge is to decide out how the winner became “the best” and develop a plan which brings everyone in the business up to or beyond that standard.
Benchmarking is usually part of a larger project, contact us to discover exactly how your business is performing today, and start to plan how to be even better in the future.
Call us today: +44 161 262 1990
How do you compare to industry best practice? Find out here.
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Benchmarking Procurement
Given the significant cost-base procurement manages, in these margin pressurised times, it is no surprise that the role of procurement is of massive importance. According to recent studies, procurement spends typically represents 30-60 per cent of an organization’s revenues. Perhaps more concerning, or enlightening, depending on your viewpoint, benchmarking studies carried out by Copernicus have uncovered variances of up to 850% from best practice to short term or impulse buying.
The Copernicus advisory and research procurement team help organizations realize real value from their procurement sourcing decisions. Our coverage of procurement spans the entire Source-to-Pay (S2P) process, including:
• End-to-end sourcing advisory. On your behalf, we analyse the current position, develop a solution, assist with negotiation and transition planning.
• Assessment of the current procurement model. We analyse the situation across multiple levels, including sourcing model, scope and scale, performance management, value creation, and risk management.
• Strategy development. We help clients continue to build upon the output gained from the initial project, developing a continuous improvement programme.
• Procurement improvement services. We improve the client’s efficiency and effectiveness by identifying improvement potential and defining an implementation program.
• Pricing benchmarking services. We determine the right price for the required quality of service relative to various market conditions.
• Value-added research. We deliver insights and analysis based on both published and proprietary studies.
Tell me more about how well we compare to our competitors
Copernicus is a member of the Market Research Society. Your assurance of the highest professional research and reporting standards.