Create a web site featuring impactful graphic displays and detailed product information that reflected the company’s Scandinavian origins.
Develop marketing, advertising, and communications effort to generate interest among the target audiences (contractors, architects, interior designers, real estate developers and consumers) and direct them to the web site.
Implementation: Copernicus executed a targeted trade and consumer advertising campaign supported by public relations to create awareness and direct the audience(s) to the web site and generate inquiries.
Results: The marketing campaign generated thousands of hits on the web site and generated a quality database of 100+ Canadian contractors, architects, interior designers, real estate developers and consumers.
In addition to Canadian editorial coverage, our public relations efforts resulted in various European publications covering the Company’s Canadian market entry which was valued at over $25,000 in media coverage.